Trojan Campaign
The goal was to shoot photos and design a social media campaign for an existing brand. I created three posts using different rhetorical strategies and took a humorous approach by advertising Trojan condoms to virgins. The concept exaggerates social pressure around virginity, using safety-themed visuals to make the message approachable while still promoting safe sex.
Design choices balanced humor with clarity. Negative space keeps layouts readable in a fast-scrolling feed, while the color palette mimics bold, emergency-style visuals. These high-impact colors heighten urgency and transform the bedroom setting into something more dramatic, reinforcing the safety-focused message while keeping the concept playful and professional.
Photography | Art Direction | Photo Editing | Motion Design
Process
I developed the visuals using an emergency and safety theme, choosing a shadow box frame, a wet floor sign, and a first aid kit as the main props to anchor the concept. Each image was staged in a bedroom to keep the humor grounded and relatable. After reshooting, I adjusted the scenes to feel more lived-in and shifted the space to a fully red environment, which made the visuals less sterile and helped unify the urgency of the campaign.
