Trojan Campaign

The goal was to shoot photos and design a social media campaign for an existing brand. I created three posts using different rhetorical strategies and took a humorous approach by advertising Trojan condoms to virgins. The concept exaggerates social pressure around virginity, using safety-themed visuals to make the message approachable while still promoting safe sex.

Design choices balanced humor with clarity. Negative space keeps layouts readable in a fast-scrolling feed, while the color palette mimics bold, emergency-style visuals. These high-impact colors heighten urgency and transform the bedroom setting into something more dramatic, reinforcing the safety-focused message while keeping the concept playful and professional.