Most of the project was spent doing research, including competitive analysis, user research through interviews and surveys, and site research. I visited the Pimenta Stone office to get a better understanding of the environment and team. I created a user persona, user journey, information architecture, and user flows to fully prepare and solidify my concept. From there, I designed low-fidelity wireframes for the website, which helped speed up the design process. Once the web version was complete, the last step was to create the low-fidelity wireframes for the mobile version.